All Case Studies
Luxury Brand Site + Commerce
The Johns
The luxury rest-area experience for high-end events
// overview
The Johns delivers unparalleled luxury restroom experiences for high-end events, built around a custom trailer with distinctly themed rooms. We created a cinematic, scroll-driven brand site that sells the experience and converts enquiries into bookings.
// problem & solution
What We Solved
ProblemSolution
ProblemSelling a 'luxury toilet trailer' is all about perception; it has to feel anything but functional.
SolutionA cinematic, scroll-driven brand experience with video heroes and animated typography that frames it as an event in its own right.
ProblemA premium price needs justifying before anyone enquires.
SolutionThemed room showcases (Vanity Affair, Gun Room, Wild Wood) with interior and exterior detail galleries that sell the experience.
ProblemOrganisers need to know a unit fits their guest count before committing.
SolutionAn interactive unit and capacity calculator that gives an instant answer on site.
ProblemEnquiries arrive at all hours and need qualifying fast.
SolutionAn AI-assisted quote chatbot, a quote-request form and a floating WhatsApp contact to capture and qualify leads.
ProblemA luxury brand still has to close the booking, not just spark interest.
SolutionStripe checkout handling bookings end to end, with dedicated success and cancel flows.
ProblemThe site needs to be discoverable for a niche, high-intent audience.
SolutionA blog with individual article pages, structured data for rich results, and cookie-consent management.
// what we built
Features & Capabilities
Cinematic Brand Experience
- Scroll-expansion & video hero treatments
- Animated letter / word reveal typography
- Scroll-velocity and gallery scroll animations
- Expandable brand storytelling sections
Themed Room Showcases
- Distinct themed-room sections (e.g. Vanity Affair, Gun Room, Wild Wood)
- Trailer experience walkthrough
- Interior & exterior detail galleries
- Premium amenities highlights
Lead Capture & Commerce
- Interactive unit / capacity calculator
- AI-assisted quote chatbot
- Quote-request form section
- Stripe checkout with success & cancel flows
- Floating WhatsApp contact
Content & SEO
- Blog with individual article pages
- Structured data (schema) for rich results
- Cookie consent management
- Contact page
// the work
Screens & Experience
www.thejohns.co.uk
www.thejohns.co.uk
// built with
ViteReactTypeScriptTailwind CSSshadcn/uiFramer MotionReact RouterSupabaseStripeResend
// more work
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// Trusted by
// next steps
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