Healthcare Platform

Ash Rehab

Medically supervised alcohol detox, delivered at home

Visit Live Site Private Healthcare · CQC-Regulated · 2026

// overview

Ash Rehab is a CQC-registered private healthcare provider delivering clinician-led alcohol detox in patients' homes across England. We built a cinematic, trust-first digital front door that turns a sensitive, high-stakes decision into a calm, confidential first step.

// problem & solution

What We Solved

ProblemSolution

ProblemVisitors arrive anxious, often researching for someone else, and need reassurance fast.

SolutionCalm, editorial design with clear 'what happens next' steps from the first click.

ProblemRegulated healthcare claims need to be verifiable, not just stated.

SolutionA CQC badge, named clinicians with registration numbers, and Companies House, CQC and ICO numbers in the footer.

ProblemNot every visitor is a safe candidate for home detox.

SolutionA self-serve 4-question suitability quiz to triage before any human contact.

ProblemDecision-makers are often family members, not the patient.

SolutionDedicated 'for families & GPs' content and family-specific testimonial framing.

ProblemHigh-stakes content requires absolute clinical accuracy.

SolutionAn in-house clinical blog, written and dated, covering withdrawal timelines and emergency signs.

ProblemVisitors may be in genuine medical danger right now.

SolutionPersistent crisis messaging (999 / Samaritans) in the footer on every page.

// what we built

Features & Capabilities

Patient Acquisition & Triage

Interactive self-assessment / suitability quiz widget
Confidential booking modal with assessment scheduling
AI chat widget for instant, discreet questions
Click-to-call and WhatsApp pathways throughout
Honest suitability framework — who is and isn't a safe fit

Clinical Trust & Governance

CQC registration surfaced site-wide (reg. 1-2024-0218416)
Named clinician profiles with GMC/NMC credentials
Dedicated clinical governance & CQC registration pages
Validated withdrawal protocols (CIWA-Ar) explained
Safeguarding, complaints and clinical disclaimer pages

Content & Programmatic SEO

Service pages with dynamic [slug] routing
Location landing pages with dynamic [location] routing
Clinical blog with dynamic article routes
Info / patient-education guide hub
Per-page metadata & medical schema via next-seo

Process, Pricing & Legal

Three-step 'how it works' programme explainer
Transparent pricing & assessment-process pages
Full legal suite: privacy, patient terms, cookie policy, modern slavery
Patient feedback capture
Maintenance mode page

Experience & Motion

GSAP ScrollTrigger cinematic section reveals
Fluid section-to-section colour transitions
Three.js ambient background
Lenis smooth scrolling
Separate desktop & mobile hero video treatments

Backend & Integrations

Stripe for deposits / payments
Supabase data layer
Resend transactional email
react-hook-form + Zod validated forms
next-seo structured metadata

// the work

Screens & Experience

Visit Live Site

// built with

Next.jsTypeScriptGSAPThree.jsFramer MotionLenisSupabaseStripeResendZod

Being able to detox at home, with real clinical support — I genuinely don't think I could have done it any other way.

M.R. · Hertfordshire (patient testimonial featured on site)

// more work

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// Trusted by

// next steps

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